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Fitness equipment
Facebook
Technogym Vietnam
Technogym Vietnam wanted Facebook content that built real expertise and made their equipment easy to learn.
Results
+50%
reach in 3 months (1,014 → 1,521)
Approach
In-house content creator: Planning, video scripting, brief design and content writing.
Content on Facebook was built around two pillars:
ONSITE WORKSHOPS
Content from real onsite workshops at premium hotels and high-end gym chains using Technogym equipment, building expertise and credibility.
EQUIPMENT TUTORIALS
Short-form videos walking through how to use Technogym equipment, making the brand approachable day to day.
What made it work
Pairing authority-building content (real workshops at premium hotels and gyms) with genuinely useful short tutorials - proof of quality alongside real day-to-day value for the audience.
Social proof — onsite workshop
Partners training - onsite workshop
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