Stretch.vn
Stretch.vn wanted to become Ho Chi Minh City's go-to recovery partner for the pickleball community.
Content creator, video editor: full video cycle (script, filming, editing)
Content was allocated to match those weights exactly: mostly expertise-led, shareable content spotlighting the therapist team, paired with proposals and content around pickleball tournaments as an official recovery partner. Hard-sell, booking-focused content stayed at just 10% to avoid feeling like an ad.
Every video starts as a shot-by-shot storyboard: Shot type, angle, voiceover script, and effects - handed to Stretch's team to film. Once footage comes back, it's edited to match the brief exactly: paced to the script, with text overlays, sound, and supporting inserts.
| SECTION | SHOT | VOICE | SCRIPT |
|---|---|---|---|
| Opening | Talking to camera, full body | On-camera | "Is pickleball elbow the same as tennis elbow?" |
| Opening | Playing pickleball | Voiceover | "The answer is: YES." |
| Main | Talking to camera | On-camera | "Medically, both are lateral epicondylitis (tennis elbow)." |
| Main | Pickleball movements - backhand, late hits, tight grip | Voiceover | "The most common causes are incorrect technique, overusing the arm, hitting late, or gripping the racket too tightly." |
| Main | Close-up on racket grip | Voiceover | "A racket that's too heavy or a grip that doesn't fit forces you to grip harder, overloading the tendon." |
| Main | Client service - therapist treating 3 areas | Voiceover | "Stretch's specialized recovery package focuses on the areas that take the most repeated load - elbow, shoulder, knee." |
| Ending | Talking to camera | On-camera | "Contact Stretch for a consultation." |
Allocating content to match real business priorities (70% expertise, 20% tournaments, only 10% direct selling) kept the channel feeling trustworthy rather than promotional, exactly what made it shareable enough to also drive bookings.
"Hi Huyen (Emma), we found another marketing person, she's sweet and hard-working too. If you ever have time, feel free to share any ideas with us. We really love your style!"