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Hanh Phuc International Clinic
Hanh Phuc International Clinic wanted to build trust and authority through doctor-led video content.
Results
+120%
reach in 4 months (26,800 → 59,000)
Approach
In-house content creator managing the full pipeline: Planning, scripting, filming, editing, briefing, copywriting.
Produced a "talking head" video series featuring the clinic's own doctor.
What made it work
Content led by the clinic's real doctors: audiences trust a real face and voice more than branded messaging, and a consistent talking-head format built familiarity and credibility over time.
Social proof — reels (9:16)
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